Alder sticks to the maxim that function and style should always come together, with a thoughtfully tailored men’s collection created around the idea of camping practicality mixed with urban sophistication. “We were inspired by traditional camping and hiking gear: classic, masculine pieces, that we wanted to make fashionable and chic,” says Zilka.
One piece to note in this collection is the Adventure Pocket Parka, in both olive and full lime green, “We took a real classic outdoor piece and made it out of a more luxurious, all natural fiber. It’s perfect for living in the city,” says Krause. “It has all the practicality that men require, while still making them look put together and sartorial.”
Fun elements and subtle details give this laidback Spring/Summer 2013 collection a twist —panels of plaid in different sizes and color blocked denim on button-downs, eyelets on textured lace linen and the occasional fun pop of neon green over olive and sand. It’s all playfully dapper and utilitarian. —ME LOVE YOU LOONG TIME
via Press Release