Who says fashion should remain poise and elegant? Cute can be the new black just as well. The rebellion in fashion is honestly not confined in the realm of streetwear, avant garde, and DIY punk clothes. It is all in the kitsch, rainbow cuteness overload that became the trademark of some of these young brands! — by Rogin Warhol
Ranging from apparel to accessories, these brands are proving that cute and adorable is not only found in a Jeremy Scott fashion show. Embrace the adorableness and be the two I’s found in kawaii with the help of these five clothing brands.
Big Bud Press
The cutest store that even Taika Waititi can’t resist wearing! This LA store is the 60s smiley logo personified. Their pieces ranging from shirts to the cutest denim bomber jackets are what our childhood selves are dreaming of and still are dreaming of! Take a peek in their store and bring the pop back to pop art.
Fresh from the streets of Harajuku, this store in LA has brought the adorable and outrageous style of the East to the palm shades of Little Tokyo in Los Angeles. They have everything ranging from decora inspired dresses to punk/Lolita hybrid accessories. Bring out the loud and the “weab” inside of you by wearing Fickle Wish.
FUNHOUSE is LIVE! 🤡🎪 We hope you enjoy this ongoing line of limited edition goods as a behind the scenes look at our imagination & experimentation! Let's all get #backtofun Follow the ongoing process through the eyes of Founder & Creative Director @juliepinzur 🏅👀🎈 #funhouse #crewsweatshirt #applique #circus #bigtop #gridlife #primary #color #fun #fashion #unisex #clowns
Another LA-based brand that incorporates the colorful world of surfer culture into their pieces, they’re the living and breathing proof that it’s not all just tie dyes and dudebros ruling over the streetstyle of Los Angeles. From shirts to work shirts, shirt dresses to fanny packs, they have a wide range on how far cute can go in apparel. Patterns and pastels galore greet their pieces. And with their current collaboration with the candy brand Trolli, this brand is a sure eye candy that’ll be too sweet to miss!
This brand is bringing kawaii in the streets with their 90s anime inspired clothing blending it with streetwear inspired styles. Their pieces ranges from denim jackets to hologram t-shirt that will make senpai notice you in a heartbeat!
We may finally have an answer on what will happen if Skittles decide to have a clothing brand. This Baltimore based brand doesn’t only taste the rainbow—they wear it. They’re also bringing the cute in feminism with their patches and “angry femme socks”. This brand clearly shows that you can fight the system while keeping it cute!