LA style is very distinct. It’s cool, laid back, and very casual and edgy. And LA based clothing brand Beautiful Fül brings in that classic menswear looks that are influenced with what LA and California is all about; an effortless look that’ll make everyone on the street do a double-take.

The clothes remind one of the crazy boys from Entourage (hello, Adrian Grenier/Vince!) or the naturally cool Edward Norton. Who wouldn’t want to look like any of those guys? Beautiful Fül designer Alejandro Rodriguez takes inspiration from West LA environment he grew up in blending the LA cholo subculture with car/motorcycle inspired Italian leathers for a completely classic yet still entirely refreshing new look. Hollywood meets European at its best I say.—VEGGIE SAMURAI