Newsflash: There’s nothing dumb about being stupid. Don’t let anyone put you down by saying that your good ideas are “stupid.” Diesel was actually stupid enough to sell new jeans that looked old and look where that got them.

Being stupid is all about originality, courage and taking risks and new incentive. The Spring/Summer 2010 Diesel campaign is all about bravery and spontaneity. The Be Stupid movement was shot by photographers Kristin Vicari, Melodie McDaniel and Chris Buck with sharp captions to get the positive rebellion message across. Let’s go Team Stupid! -MAISHAROW