Making ripples on screen, French-Canadian chanteuse CHARLOTTE CARDIN dives onto a new radio tidal wave with her cobalt pulses and ripping blues.
Blazing through a satin slope to the dusty streets, Charlotte Cardin proves she’s more than just a pretty face with a guileless voice earning her urban credentials amongst the music scene. Telling tales of a life in pursuit of musical sensibilities after landing fourth place in Quebec’s Francophone version of The Voice La Voix in 2013, the 22-year-old songstress turns static noise into a mature, slow motion ballad with a minimal jazz-tinged backdrop to offset her alluring voice. Commanding the charts with a sultry tongue, she captures the strange and wistful relationship of teenage heartbreak in her EP Big Boy, turning it into a tuneful romance played out along the lines of an R&B composition. “Big Boy is the result of three years of writing. It’s the end game of the very first batch of real songs I wrote. At first it was a wide and distant project, but it turned out to be an EP about sad love,” she adds, “singing in both English and French allows me to better express myself because it covers all the nuances I couldn’t express in just one language.” Hailed from a rich melting pot of culture and art in Montreal with scientists for parents, you’d be surprised how Charlotte’s detour to a more creative avenue turned with a natural ease. “My parents are huge music fans, especially rock n’ roll, and I grew up listening to all sorts of wonderful music my family introduced me to. I also took piano lessons as a kid and singing lessons for about 10 years.”
“Singing in both English and French allows me to better express myself because it covers all the nuances I couldn’t express in just one language.”
Previously signed with Elite Model Management in Paris, Charlotte conquered the catwalk at the age of 15 and appeared on the cover of Elle Quebec, with fashion editorials for the likes of Elle Canada, Interview Magazine and Document Journal, plus numerous performances for notable brands such as Kit and Ace, Melissa Nepton, Simons, and Marie St-Pierre. Honing a flair for minimalism that weaves beyond garments, the Montreal artist learns to adapt style into her lifestyle. “I love simplicity in general. I like simple production with a modern angle for music as I like simple music with a bit of an edge,” Charlotte explains of her susceptibilities being an unembellished treasure that mirrors day-to-day sentimentalities. “It just happened while playing around with simple piano tracks and having fun with them. It’s my staple, and we’ll see how my style evolves when I have more tracks.” Switching lanes to a major record label with Atlantic Records, Charlotte is on her way to a new EP called Main Girl coming out sometime next year. “Hopefully people will like it. We worked hard on the new songs, and I’m proud of the new releases. Atlantic has been an addition of highly competent and creative people to the team. I feel like we pushed certain boundaries further on this second EP because of them, which is awesome.” When asked of what’s next for the troubadour, she excitedly shifts her gear to touring her new tracks. “Sharing music with a bunch of new people is extremely stimulating to me. I’ve never toured for over a couple weeks in a row so I’m excited to see how my body will handle it. It’s a brand new challenge.”
By: Bianca Serrano