Joe Perez, known for his formidable work s the creative director of Kanye West’s label, DONDA (think Yeezus merch) is taking a step forward in the fashion industry. The former creative director turned freelance artist is launching his own clothing line called MASON. The brand features Perez’ signature graphics which are inspired by classic metal imagery, in the likes of skulls, extreme, unreadable fonts, and homages to the cult-band aesthetic.
The designer is set to launch his first collection , “Ressurection” at a MASON pop-u shop at MRKT DEUX in West Hollywood, California from August 10-13. The full collection will be available at MASON on August 14. Woud Yeezy approve? –MARTIN GARRICH