Quite possibly the freshest release when it comes to menswear this season. Freshjive, which started as a maverick t-shirt company, takes a step back from their edgy spirit of irreverent punchlines and shock graphics to a more mature look for their Fall/Winter 2010 collection.


The courageous decision to downplay their rep as rebel streetwear paid off with clever cut-and-sew garments: artistic graphic t-shirts, plaid button-downs, sporty cardigans, and varsity jackets mixed from molten wool and nylon.






This latest collection is a testament to being able to remain youthful and original despite pursuing new creative direction, ultimately proving that, for Freshjive, aging is a good thing.—JAYRICHKID
























