Rampaging through back alleys to the beats of their track, “Gunsounds,” MellowHype’s Hodgy Beats and Left Brain (also of Odd Future Wolf Gang Kill Them All) showcase Freshjive‘s Holiday 2011 collection in a literally street-slammin’ new lookbook.

Photographed “in the dirty rotten filthy alley behind the Freshjive factory,” the rappers wreak a bit of riot with cans of spray paint, their usual fuck-the-world attitude, and a makeshift mace (you know, baseball bat + barbed wire? Is there a word for that?). Of course, all while wearing Freshjive’s latest collection. Gotta look good, even in the hood.

Here’s the preview behind-the-scenes video for the shoot, and below is the sick, slick outcome: a seamless panoramic sequence that goes from pole climbing to TV busting to streetwalker bagging. Click here for full-view appreciation.

Kids, this is OFWGKTA we’re talking about, so don’t try this in your local areas, but we do encourage you to cop those sweet knits, sweaters, and bombers. A bunch of tees wouldn’t hurt either. The black and white (BlackenedWhite, anyone?) sweaterknit pants are a fave, too. That and the sexy duffle hoodie with the wool knit sleeves. And we could probably hide a couple guns in those heavy chinos.—D-SIÓN

via Freshjive