Some follow their hearts’ desires and end up being successful in their own rights. But success can only be attained if one religiously stays parallel with ambitious vision, and that requires a lot of Discipline.

Working together to translate that brand inspiration into a moving visual, Generic Surplus and Obey rolls out this short film that includes three creatives who come with a similar viewpoint in life. Set in Los Angeles, the short film features Dum Dum Girls director/photographer/bassist Malia James, DJ/producer Gaslamp Killer, and artist/skateboarder Gareth Stehr as they tell their stories about turning their passion into a profession.—ROLLIE POLLIE OLLIE

via Press Release