Light Years

Published on Thursday, September 9, 2010
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In a sweep of splendid imagery, Marithé + François Girbaud‘s Fall/Winter 2010 campaign puts us into hyperspeed toward infinity… and beyond. Not to mention, those clothes look cosmic!

1. Let’s start with the sportswear ads.
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Fluid, moving, athletic, light. And I’m not just talking about those jackets.

2. Their trademark denimwear.
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Again, the stripes lend a lot of agility and movement to the clothes. Check out the guy rockin’ denim on denim, a low crotch, upturned cuffs, and fancy socks. Definitely a new kind of intelligent being.

3. The main line.
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Simple, clean, dark. The stark lines on the models complement the sharp outerwear, and it’s all softened by the galactic rays and smoky scene. But there’s more!

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Surprise! It’s kids! Stylin’ better than some of their adult counterparts. Extra lovin’ going out to that aurora borealis-like treatment. Groovy!—D-SIÓN

via Girbaud

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