Leaving foot marks in this year’s wake, 2017 has constantly been telling both men and women to grow a pair. Seeing how all good things come in pairs, it’s no surprise that women want to get a kick at being a part of the sneaker game too, and they’re here to prove that it isn’t strictly just a boy’s club anymore. Crossing the word limited out in the street’s dictionary, more and more women doesn’t want to have anything to do with it. With a mission to lace up the street culture and women’s empowerment, these sneaker heroes are stomping down the scene to make a mark and pass on the term sneaker-head as a gender-neutral moniker.
Previously featured in our May 2017 issue, Caroll Lynn is still sketching things up for women who can walk both the grit and gloss of the city. “Feminine meets street,” she says of her style in sneakers and design from our interview. While there are girls who hate to shrink it and pink it, she manages to put her own twist, flip the script and make the most of her love for all things that glitter pass with urban credentials.
As a store that started because of Saskai’s (owner) frustation with the shrink it and pink it ailing women’s sports-wear scene, you can bet that this shop is dedicated to serving killer kicks all women deserve. Coining the term MISSBISH to describe a woman who’s not afraid to step out of her comfort zone, Maha Amsterdam wears taking-risks at the sole of their feet.
Previously managers at a menswear independent Number Six, owners Bethany Heggarty and Rio Holland created UK’s first women’s only sneakers store in hopes of ending women’s need to force themselves into men’s shoes due to their lack of availability in size. More than just a curated collection, Pam Pam champions a platform where women could find a similar ethic and aesthetic in each other: street wise.
She was quoted to have said that “When it comes to Louboutins, most women purchase heels as their first pair, but I got the sneakers instead.” An image consultant, model and a fashion blogger, Aleali May is the second woman to collaborate with the Jordan brand to break boundaries and bring sneakers to everyone – both men and women alike.