Forget maturity. You can play with your socks if you want to. Swedish brand Happy Socks shows the full range their colorful and hyperactive designs in a campaign by legendary lensman Terry Richardson—who knows how to put humor and party in his photography.

Where are the socks, you say? Look again. These Happy Socks were turned into clothes and accessories (like bow ties, and headbands) to suit the vivid personalities of the people wearing them. The brand featured up-and-coming talents like Ashley Smith, Camille Rowe,Sky Ferreira, ASAP Rocky—just to mention a few—to headline the new campaign. Available in a wide-range of prints, textiles, colors, lengths and thickness, you’re sure to find one that fits your mood. —LILLEE