Pantone describes the color of the year as a dramatically provocative and thoughtful purple shade. It’s also described as limitless, imaginative and inventive like the vast night sky where we feel that anything is possible. Ultraviolet will push us to think as visionaries. In pop culture, musical icons such as Prince, David Bowie, and Jimi Hendrix used shades of Ultraviolet as expressions of non-conformity, individuality and artistic brilliance.
Last year’s color of the year was Greenery, a fresh and clean shade of yellow-green which represented restoration and renewal. 2016’s was Rose Quartz and Serenity, Pantone’s first ever color blend of the year. Joining together the warmer embracing rose tone and the cooler tranquil blue signifies the balance and the sense of order and peace the year had.
For 2018, Ultraviolet comes off as hopeful. It makes you feel like this is THE year, YOUR year. Gather all your creative intuition, ideas and inspiration and put them all into work. Ultraviolet paves the way into the future. Invite Ultraviolet into your 2018 and let it inspire you to do wonderful and genuine things.
2017 was filled with the dark, edgy neon lighting trend in movies, TV shows and photography; with the new color of the year we think we’ll be seeing much more of it. Indulge yourself with different kinds of movies that showcases Ultraviolet as its aesthetic.
Blade Runner 2049 (2017)
Atomic Blonde (2017)
John Wick 2
Bonus: Black Mirror Season 3 Episode 4: San Junipero
Yes, it’s not a movie but we all know it should have been.
Polish your look with the hues of Ultraviolet whether it’s by hair or make-up get yourself the look of 2018.
Dye your locks Ultraviolet! If you’ve been thinking about going edgy, certainly this is the year to do it.
Give your eyes some definition either with a shimmer or matte eye shadow. Find your perfect shade of Ultraviolet and wear it on your next night out.
Last year, there was a rise in the trend of streetwear and there’s no doubt it’ll carry on this year. We’re going back to basics, baby. Shake things up and flaunt your #OOTD with this year’s color of the year.
Take Ultraviolet to the next level. If mere violet eye shadow and cinematic films aren’t enough for your Ultraviolet vibe then let us push you outside the boundaries. Ultraviolet is the color for limitless.
Get a UV tattoo
If you’re really that committed to Ultraviolet then get it for real (and permanent). UV tattoos / blacklight tattoos use special fluorescent ink so that the tatt will glow under ultraviolet light.
Fall Out Boy – Mania
The new Fall Out Boy album will be dropping on January 19. There’s a taste of different genres of music; some EDM-influenced, reggae-ish but most importantly just straightforward rock.