Now now, we ain’t talking about booze. To kick off their Fall line, Hudson Jeans gets British celeb-slash-model, Georgia May Jagger, born to Mick Jagger and Jerry Hall, for their Fall ad campaign. Shot by none other than esteemed photographer, Mario Sorrenti.

“At just 17, the British celebrity model has signed an agreement with Hudson Jeans, to star in their ad campaigns. The idea came from David Lipman, executive marketing director of Hudson Jeans. According to Lipman, Georgia has an innate quality in her genes – personality, sensuality, beauty and magic inherited from her parents.”

As they say, it’s in the jeans, err, genes.-TRACE C.