“This is a pair of Levi’s.” Lance Acord’s 60-second short film tells the youth to go forth and do great things. STATUS got the inside scoop on your favorite denim brand’s new credo and we have to say, we’re pretty pumped. Hard not to be when you’re a kid and someone is telling you to do whatever the hell you want.
Check out the film below:
With that concept in mind, Levi’s chose to spread the word by collaborating with some of the country’s best and brightest. Featuring designers Eric Delos Santos, Maureen Disini, Sassa Jimenez, Jeffrey Rogador, and Charina Sarte; stylists Alyanna Martinez, Bang Pineda, and Sidney Yap; photographer Bj Pascual; bloggers David Guison and Patricia Prieto; as well as DJ Callum David, the night served to fill the senses and the mind as it aimed to inspire and empower the youth.
This collaboration is all about passion and purpose, and the group took it to heart—even when partying. With high spirits, everybody wilded out ’til the cops dragged them out (figuratively, of course, though I doubt even the Fuzz could bring the mood down). So what are you waiting for? Go Forth and be great!—WE NEED TO TALK ABOUT KEVIN
Campaign photos courtesy of Levi’s
Event photos by Dan Buenaventura and Rosario Herrera