Walking up the back staircase of the show room at Ronac ART Center’s Secret Fresh, we were greeted by Mario and Luigi being played off an original NES, and colorfully designed sneaker displays. The all-white walls of the venue presented the shoes as pieces of art at a gallery, with the DJ spinning an atmosphere of hype. The New Balance brand has built itself on the foundation of their classic silhouettes, and they strive for excellence through quality and consistency. To celebrate the launch of their website (www.madebynb.com), New Balance featured an impressive showcase of their most popular models from the past including their “made in England” and “made in the USA” lines, as well as the various collaborations the brand has done within Singapore. Complete with snacks and milk tea, the exhibit gave industry goers the chance to create their own customized pair of the New Balance 574 model via an online raffle.

Almost every person in the venue was rocking their favorite pair of New Balance’s, with the hope that the Philippines would soon be inspired to do the same.—HILLBILLIE JOEL

– “Chooee” from New Balance Singapore announcing the Raffle Winners