The rise of menswear fashion has been exceptional, as it has given billions (if not gazillions) of guys all over the world newer, fresher, and more innovative choices for clothes besides the usual fanfare (or lack there of) or jeans and t-shirts.

General Idea breaks that norm and gives gentlemen a whole new spectrum for their daily wardrobe. The man behind it all, STATUS September 2012 Style Issue Heavy Hitter Bumsuk Choi, recreates sportswear looks by an unexpected influx of tailored pieces. With a palette of blues, mustards, and khakis, the label focuses primarily on layers that feature zip details, bold colors, stripes, patterns and statement shoes. Shorts with unfinished hemlines and hints of neon brights give it that extra pop.

Now who says clothes are just to cover up?—IF YOU LIKE PEÑACOLADAS

via Hypebeast