Early this year a music video, “Her Morning Elegence”, was made famous by the singer-songwriter-playwright Oren Lavie with the video deserving of the over 6 million clicks it got from YouTube users. Drawing inspiration from Mr. Lavie, an Australian store chain, Australian Target used the same stop-motion dream sequnce used by Lavie. Together with director Dael Oates to launch their “Every Colour You Can Dream”.
In the video, a lucid dream occurs as a young woman sleeps. The dream comprises of scenes shifting from undrewater to pillipows to soulmoates blasted by a japanese-inspired hadouken all in vivid colors with “Everything & Everyone” by Boys & Girls as the chosen soundtrack.
-COJO
