We told you how Nike was kicking off in Chicago in preparation for the 2010 FIFA World Cup. And it was about time until other big sporting brands like Puma and Adidas charged back. Click to see how these brands show their love for the most anticipated football game EVER. After all, who wouldn’t want to know what’s up in Cristiano Renaldo’s world?

PUMA
No matter where you’re from or whose colors you wear, pledge your allegiance to Johannesburg South Africa, the home of this year’s cup by wearing PUMA’s specially designed JB2010 high cut sneakers! Camouflaged behind iconic red, yellow and green splashes from these African nations are Guerilla leader Che Guevara like images of a roaring lion and black star on the back panel. The black version is inspired by Cameroon while the white by Ghana.

ADIDAS
Jabulani with Adidas as they celebrate the world cup with the recent release of the official match ball JO’BULANI which is a play on the Zulu word “to celebrate” and Johannesburg or “Jo’Bourg”, the host city as its most commonly known by the locals. Gilded in gold and white its design is a tribute to both the trophy and this African “City of Gold.” Boasting of more than its glittery appearance it also features the newly-developed “Grip’n’Groove” profile which all the best players are buzzing about! The eight thermally bonded 3-D panels which are spherically shaped kicks better on the field. You can get your own starting April 20!

NIKE
This year the top players including Cristiano Ronaldo, Robinho and Ji-sung Park will be playing on Mother Nature’s field with official Nike jerseys made entirely from recycled polyester. Given that these new team kits reduces energy consumption by up to 30 percent and prevented nearly 13 million plastic bottles from littering our turf, she’ll definitely be among the thousands of fans cheering teams such as Brail, Portugal and Netherlands on! By melting discarded plastic bottles from Japanese and Taiwanese landfill sites Nike proves that their always on top of their game – even by Mother Nature’s standards!

- SENORICA

via freshnessmag, highsnobiety, footballshirtculture