TV, LED diamond, multi-colored, solar-powered, blah blah blah watches… Bah! Sometimes I miss when tickers were simple and just told time. So imagine the thrill I got after I found out about these O’Clock watches. It’s about time, people!

Though it reminds me of another Italian watch brand, Too Late, with the silicon material and muted colors, I actually love that O’Clock is analog. Plus, that pop-top can looks pretty dope.—SEREENA

via highsnobiety