Finally, water with ‘taste’ has arrived. Of course, water is bland but with Evian—water can indeed refresh our taste for aesthetics (not just taste buds) with its seasonal packaging currently designed by Paul Smith.
Sold in limited amounts until the holidays, they have Smith’s trademark stripes reminiscent of his vintage Mini Cooper design, but instead of being placed in vertical succession—they are printed in organic ink as ribbon-like lines gently wrapped around the bottle giving it an elegant finish.
Match design with something as mundane as water, then everyone can be a culture vulture in no time. -TINDABS