Balancing himself between surfboards and billboards, model Jordan Barrett knows how to ride each wave no matter what the current he’s in. Surfing through the fashion industry’s twists and turns, it’s unbelievable how he sets sail smoothly in a business where a storm is constantly brewing. With a physique that looks as if it was edited by molecular scissors, the young model’s genetic pool is brimming in one-part La Moss and two-parts Leonardo DiCaprio. Having the same air of coolness as James Dean, he adds his own twist to the cold image by holding a burning lust for life. “Better get comfortable,” is his only rule.
“It’s pieces that make me feel good, confident and comfortable.”
Serving it in all angles, Jordan Barrett is nothing but smooth around the edges of the catwalk. With a sharp gaze and even sharper jawline, he brings it to iconic fashion brands such as Tom Ford, Tommy Hilfiger, Balmani, Versace and Moschino. From gritty streets to glossy runways, the model also headlines Penshoppe’s Spring Summer 2018 Collection. With striking prints, plush textures and pieces heavily influenced by cultures the world over, the collection is a pop of festive colors paired with the grunge of streetwear. “Penshoppe reflects my own style,” Jordan continues, “It’s pieces that makes me feel good, confident and comfortable.”
“I loved the tracksuit I wore off set, plus the button-down shirt and jeans,” he shares of his favorite from Penshoppe’s collection. Looking at dioramas of daydreams through a viewfinder, Jordan captures the dream-like depictions of the youth – untamed and fleeting, he’s a wild child ready to show you what’s the world like after hours. With a social media following rising higher than any reported tsunamis, Jordan has earned more than just the double-tapped hearts of people. “It helps me control my brand and connect with my followers. It’s a great tool to connect and also show my creative side,” he says. In between a juggling act of being Vogue’s It Boy of the New Era and Penshoppe’s wild card, Jordan proves that he’s just like any other guy behind the lens. “Just chill, really. I listen to music and take photos.”