Seoul-based label PRAGMATIC is back this F/W17 with an altered reality and a new collection. The collection consists of essential pieces such as T-shirts, long-sleeved crewnecks, jeans, as well as casual dress shirts, denim jackets and even leather jackets. To make things more interesting, the lookbook features fun graphics strategically placed along everyday situations depicted in the photos.
With an appealing pieces, and some colorful and lively graphics, this collection definitely captures the ever-vibrant aesthetic of Seoul. – MARTIN GARRICH