PUMA Re-Suede Color collection

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Published on Monday, August 13, 2012

The original PUMA Suede was characterized by its bright colors, suede material, and the custom lacing techniques that kids wore throughout the 70s up until the 90s. Slap a pair of these on and you could chill with the coolest kids in the neighborhood. Today, the kids have the Puma Re-Suede collection, featuring an ultra suede upper comprised of 100% recycled polyester fibers, and an outsole made entirely out of Double R Rice Rubber. Toray, a leading developer of environmentally responsible materials, created these alternatives making the footwear exceptionally lightweight. PUMA also got rid of the bulky shoebox; Re-Suede will be sold in PUMA’s “Little Bag” instead, a cutting-edge innovation in sustainable packaging.

How do you change an icon? PUMA seems to have found a way with the Re-Suede collection hitting the Philippines this September at Sole Academy.—HILLBILLY JOEL

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