Last week, STATUS got a behind-the-scenes peek at up and coming local cosmetics line Snoé. The twist? It was a photoshoot starring the new beauty brand’s own moguls, the duo of Jen and Gen (Easy to remember, right?) who wanted to debut their products to the public with a statement. The statement? They sure know what “beauty” is about.
Shot by Raymund Isaac, styled by Pam Quiñones, makeup and hair by Lala Flores, the Snoé photoshoot definitely ranked up there on the fashion scale. Owners Jen and Gen decided they wanted a different approach to their brand, since, “It’s a hip approach to cosmetics,” offers Jen. “It’s not just makeup. Snoé has a wide array of products for people who want to look and feel beautiful… We have to live and breathe the lifestyle.”
That’s exactly what the pair has been doing since they were in elementary. “We’ve tried everything on ourselves. From La Mer to La Prairie, Extraderm to Clarins and Chin Chun Su,” laughs Gen. Admittedly not pharmacists or dermatologists, the two shrug off their technical inexperience, boasting their probably more valid upper-hand: they are tried and tested beauty afficionados. (Isn’t it obvious in their pictures?) “Our advantage is we’re consumers, we know what the market is like, we know what works for us, our friends, our family, and that’s what we put into our products,” states Jen.
Another edge is Snoé’s manufacturing: partial to Asian skin, but with ingredients sourced both globally (Argan oil and Açai berry fans rejoice!) and locally (See: benefits of coconut oil.) Right now, their line of beauty soaps has been the bestseller, but Gen promises the release of even more products soon, including lip balms, creams, moisturizers, scent sprays, et al.
Before this venture, the soul sisters by marriage were into separate entrepreneurial efforts (Jen in HRM and Gen in family-run businesses). Now, their passion is being realized, and it’s apparent in the extra glow to the gals’ presence. “We want to be reachable, but not cheap… We want to go global, but we also want to be the benchmark in the local industry,” they conclude, cheeky grins and all.—D-SIÓN
