Snoop Dogg is no longer a, well, dog. Not for new album, Reincarnated, at least.

From what we hear in his first single, “La La La,” the entire album is ditching the hustle and flow, and going for a more Rasta feel. But then again, can we honestly be surprised given his well-known love for a certain plant?

The song is actually pretty good and definitely suits his vibe. Maybe this post-midlife crisis/rediscovery might just work out for him.

And would you believe it, he’s really pushing for his new look? He has a website and twitter dedicated to his positive vibes cause! Apparently, he’s tweeted his new single to the likes of Kim Kardashian and Martha Stewart! How about sending some of those good vibes this way, Snoop Lion?—WHO’S YOUR DANI?

via Rolling Stone

Photo via Cafe Maroon