From the genius that gave us the Japanese Trump Commercial and the eerie dystopian Halo Ice Cream commercial comes a viral sensation that keeps the commuter “Rude Dude” at bay, Mike Diva presents the pastel clad hero we need the most —Super Kind.
This LA Metro PSA stars Anna Akana, a well known Youtuber, as Super Kind. She’s a J-Popstar by day and a Superhero by night… who just happens to commute like the rest of us. These PSAs follows her adventures battling Rude Dude, an orange monster who terrorizes the metro with his bad manners. Mike’s established aesthetic is inspired by Japanese commercials that are not afraid to get weird, funny, cute, or both.
All ads starts with “Rude Dude” doing what he does best and the commuters having none of it, then in amidst of non-confronting bystanders, Super Kind swoops in to save the day. Every PSA has a catchy J-pop song break and Super Kind being exhausted from performing a PSA dance number. But it all ends with Rude Dude getting served with millennial pink justice.
Commuting ads, even here in the Philippines, are often ignored. Worse case scenario is it would come off as meme bait and not in a good way. But the beauty of how this PSA was executed was that it catches your attention, traps it, and beats it to a pulp with pastel-kawaii realness. Most importantly, it informs the passengers to stop being such a bunch of dicks and be empathetic with your fellow commuters.