When you feel like you’re on top of the world, you should look the part. That’s clearly the tenet that Japanese brand White Mountaineering lives by. Their Spring/ Summer 2010 collection gives us bright colors and unconventional patterns that will make us standout, even before reaching the peak!

Check out their waterproof  jackets, technical gear, and accessories that might steal the scene away from the scenery. They also collaborated with Vans and Timberland for their footwear. Who says fashion shows and the streets are the only places you can be stylish? I predict a movement—taking good style to the mountains! -RAYRAE

Via highsnobiety